A group of OU’s PRSSA members went down to Austin, Texas to network, tour agencies, and learn more about the PR industry. Thursday and Friday the group met with Edelman, Bread and Butter, Giant Noise, Ketner Group, GSD&M and Pierpont Communications. The agencies explained what their company does, tips for jobs and their internship and job opportunities.
Edelman was our first stop and with over 70 offices, they usually have a location anywhere we visit. Edelman addressed what made their agency unique and here are some key takeaways:
- They have direct access to senior leadership.
- Smaller offices have the opportunity to work across many different work-streams.
- Their internship program offers interns the freedom to think for yourself.
Bread and Butter’s Austin office was the definition of cute and quaint. They are a boutique agency with 11 different offices. Bread and Butter Austin works mainly with local clients focusing primarily on food and beverage. Key takeaways:
- They acquire most clients through word of mouth and actively reaching out
- Talking to clients every day and meeting with the media are key components to how they operate.
Giant Noise is a Public Relations agency focusing on the entertainment realm. They specialize in events, multicultural, festivals and photography. They were very prepared and did a great job of presenting our students with a detailed overview of their company.
When visiting the Ketner Group, we had the opportunity to talk with their CEO, Jeff Ketner. It was great to talk with the person who started this tech, retail and CPG public relations agency. Jeff was an open book and made our group feel at ease. The Ketner team informed us about what made their company take off, skills to have and their company values. Some key takeaways were:
- Their specialized expertise caused an increase in clients
- Important skills: time management, reading, over communicating
- Values: work/life balance, flexible, professional development
GSD&M is an advertising agency we got to visit. They pride themselves on their work with Southwest Airlines, Popeyes and many more well-known brands. GSD&M believes in “stand up and stand out” and coming up with “first and only ideas”. GSD&M talked to us about their company and gave us helpful tips when looking for a job.
Pierpont, a public affairs, public relations and marketing agency was our last stop. Their clients are primarily in the oil and gas industry. Pierpont gave an overview of their company, their work environment and their internship opportunity.
The ability to visit Austin with OU PRSSA was a great opportunity for our chapter’s members. Being able to connect with others in the PR industry, especially in other cities, is extremely beneficial. Until our next trip!
Written by Amanda Hughes, Edited by Makenzi Smith