Our Diversity + Inclusion Committee Hosts Tango PR

This past Tuesday, we had the pleasure of hosting Brenda and Jorge Hernandez from Tango PR as a part of our first Diversity +Inclusion meeting. Tango PR is a public relations firm that caters to the Hispanic community of Oklahoma.

They handle their service bilingually in both Spanish and English. They boast of a clientele that ranges from OG&E to THUNDER. This small firm is truly doing everything it can to help their community and support growth within it as well.

 Brenda and Jorge explain their roles at Tango PR and the origin of their company.

Brenda and Jorge explain their roles at Tango PR and the origin of their company.

Tango PR also aids in creating community events for the Hispanic society. Their main goal is to create an environment where everyone from various countries can come together to bond through their culture and traditions. They want people who have left their houses in each of their respective countries to be able find a place that feels like home. Even for the people who don’t have families, these communities allow them to have a family and to find people that they can call their own.

There are two aspects of Tango PR that are incredibly unique to them. The first is that they tend to use numerous colors and images within their graphics. This works very well with the community that they cater to as well.

 OU PRSSA’s Diversity + Inclusion committee poses with Brenda and Jorge.

OU PRSSA’s Diversity + Inclusion committee poses with Brenda and Jorge.

The second is their name. When explaining how they settled on Tango PR, George narrated the story himself. He explained that he initially wanted to name the company Mambo PR, but it was already taken.

He was still firm on the idea that if they were going to cater to a Hispanic audience, then the name needed to be something that related to their culture. Then, they came across “tango”. George mentioned that he fell in love with the idea immediately. In his mind, “tango” was something that intimately connected two people passionately and also related to their proud Latin culture.

Thus, Tango PR was born! The main takeaway from Tango PR is their story. They sprouted from a humble beginning, worked immensely hard and had good intentions that grew to success.

One piece of advice that they left us with was a three-step process. It consisted of having great ideas, working hard to develop those ideas and then ensuring that results are gained from those initial ideas. Tango PR is truly a testament to giving back to your community and being proud of your culture and representing it with all your heart.

We are so thankful to Brenda and George for taking the time out of their busy day to come and speak to our OU PRSSA chapter, and we can’t wait for our next guest speakers.

Diversity and Inclusion

Guest Blog Post by Teresa Flores Guillen, OU PRSSA Inclusion Director. 

When I hear about diversity and inclusion, the terms are very often used interchangeably. The message is usually that beyond tolerance, we are trying to create a campus that values every individual the same and gives everyone the same opportunities to succeed. As part of what we called the Inclusion Committee within PRSSA, however, I think it’s important to understand what those words mean individually and why they are both so crucial to the development of the OU community.

A few years ago, I heard someone explain it in such a simple way, I was shocked I hadn't heard it from anyone else. It was a speaker at a networking event whose name I can’t seem to remember but whose words stayed with me until now.

You can look at it this way, diversity is about who gets invited to the table, while inclusion is about who feels welcomed at the table.

It’s a simple enough concept, and it’s that simplicity that made its truth resonate with me. So how do we know the difference and where do we draw the line?

When we talk about diversity in the industry, I think people understand we’re talking about richer ideas that come from collaborating with a group of people with all kinds of backgrounds and knowledge, because they all have a unique view of the world. Diversity occurs in spite of oppressive or exclusionary attitudes or behaviors within an institution because of individuals' desire and drive to move forward and succeed in any industry. 

On the other hand, inclusion is about letting people know that their voices are important, that they have something to say on every matter and they should because their perspective will always be uniquely theirs. Our industry, public relations, is better off when it opens doors to those who can make a positive change and bring innovative ideas to the table, regardless of who they are. This is where it gets tricky. It's never a question of diversity for the sake of diversity, but we must understand how our neutrality can be perceived when the norm has for so long been that minority groups have less of a voice, if they have one at all. The growing effort within the industry to create more inclusive spaces communicates to both its professionals and its publics that public relations is ready to take on the expanding global market, acknowledging those who have a voice, both from within the an organization and from its stakeholders' perspective.

Why are diversity and inclusion important in a public educational institution like the University of Oklahoma? Because this is where many of us really get to see the world and learn about others' experiences. This is the first place that will welcome us as professionals, and give us new ideas and the tools to use them. It’s not about diversity for the sake of diversity, but rather about looking for innovation and understanding, both of which require varied perspectives. Both diversity and inclusion foster an expansion and exploration of ideas that emerge when the individuals in a group have different backgrounds, knowledge and expertise.