OU PRSSA kicked of it’s first meeting of the school year this past Tuesday, August 27th, 2019, with guest speaker and Account Lead from Sagac Public Affairs, Kristin Morgan!
The chapter was happy to welcome back OU alum, Kristin Morgan back to Gaylord for the first time since her graduation, in 2015. Since leaving OU, the alum is now an accomplished Account Lead for Sagac Public Affairs, a public relations firm based in OKC. Sagac is known for their work with PAC (Political Action Committee) funding, helping 160 clients raise over $30 million in the 2017-2018 election cycle. Kristin, being responsible for 15 of these clients personally, says she gets to go to Washington D.C. each month to help with tasks like fundraising!
During these D.C. visits she works with clients like, the American Dental Association. For their 50th anniversary, Kristin was able to create lapel pins, for those who donate over $5000 to the organization and has also designed posters for their large events.
Kristin says that she attributes the connection of public relations to politics with this simple equation:
Awareness + brand/rep + influence
Awareness of things like the PAC (Political Action Committee)
Having a brand or representative that is trying to gain support/donations
Gaining influence through events such as the Democratic debates
Her career in politics was first influenced by her dad who works as a Political Consultant. She knew that she wanted to pursue this career through her passion for making relationships and storytelling.
After graduating from OU she moved back to her hometown of Kansas City, driving back to Oklahoma City once a week for 13 weeks until she landed her position at Sagac Public Affairs, where she works today.
Kristin gave the chapter some tips on what she had wished she had done while she was still in college:
Enjoy the summer after graduation because you don’t get breaks like this again in the working world
Kristin suggests taking a road trip by yourself!
Take more design and social media classes
It will pay off if you can help out your graphic designer
LEARN HOW TO USE EXCEL!
It cold help you turn an all nighter into a quick 10 minute project!
After a few years in the world of political public relations, Kristin says she’s learned a few things along the way and was kind enough to heed this advice to future members of the professional world:
Critique yourself like you do others
Often times we are very harsh on others but we need to learn to “be judgemental internally” in order to produce an excellent level of work and become empathetic to others
Say it in fewer words
“CEO’s don’t have time to read ten pages!” Kristin says that it’s important to be cognizant of your wording because we’re all busy people so it’s better to get right to the point, especially in emails too!
Be thoughtful rather than an “overachiever”
Sometimes we think it’s best to turn things in earlier, rather than later, Kristin argues against this and says that clients “care more about good products” than having the bare minimum done in a short amount of time.
Resumes must be PERFECT
“If you can’t do your resume in a perfect way, then I don’t want to even see it.” Take time to perfect your resume and fine tune all the little details before you apply to any job or internship!
Kristin was kind enough to offer to look over resumes for those seeking help! If you are interested in getting resume tips, internship information, or learning more about Kristin’s career in political public relations, please email her at: