PRSSA Alumni Feature: Micayla Payne

Public relations is a diverse profession where you have the opportunity to work in any industry you desire. The skills PR professionals are expected to have are endless - social media marketing, professional writing, media relations, rebranding - to name a few. The expectations are high but, if done right, public relations can help bridge the gap between different audiences and brands around the world, to establish and foster relationships. So, the OU PRSSA Chapter set out to interview former PRSSA members to learn about the different paths they took to arrive at their career today. We’ll explore diverse skills PR professionals possess, their responsibilities and the different industries our alumni are working in.

Everyone loves someone who is available.
— Micayla Payne, former PRSSA member

As a first-generation college graduate in her family, Micayla knew OU was her “end goal” before she set out on her college journey. Now, she is the marketing director of a 30,000 square foot music and event venue in downtown Oklahoma City called “The Criterion.” She interned at The Criterion for more than a year before she decided to pitch her services to the owner. In January, while still attending OU, she became the active social media manager and marketing coordinator for the venue.

Payne’s responsibilities include:

* Creating and cultivating various awareness campaigns on social media for upcoming shows and events

* Monitoring social media channels

* External communication (press releases, media kits and client pitches)

* Organizing show promotions and giveaways

* Audience research

* Radio and media buying

Some advice on dealing with the real world?

“Everyone loves someone who is available” because people are “more inclined to work with you if you respond quickly, are informative, and are a hard driven worker with options and answers,” Payne said. Along with availability, she says that learning to accept “no” as an answer, then taking that experience to form a new angle to pitch is so important.

“I don’t think I was prepared for how many times I would be told ‘no’… But that’s not always the case; “no” sometimes means finding a way that turns a ‘no’ into a ‘yes.’ Moral of the story: Don’t Give Up!!
— Micayla Payne

Author: Brianna Rhodes

PRSSA Hosts Saxum

PRSSA kicked off its first meeting this Tuesday, January 29th! We had the privilege of having OU Alum and Saxum account Executive, Madison Malget speak to our chapter.

Madison talks with Dean Kelley and professor robert pritchard.

Madison talks with Dean Kelley and professor robert pritchard.

Madison has just started her journey in the world of public relations and yet, she’s already accomplishing so much. She considers herself to be “one of the lucky ones,” but her work speaks for itself as she recently got promoted to account executive at the Saxum’s OKC office.

Through involvement in the Gaylord community, Madison was given the opportunity to find internships working at Ground Zero, LDWW Group and TSET through events like Top Jobs. She encourages students who are looking for internships to use LinkedIn as a tool to get to know people before and after a networking event. She said how important it was for employers to be able to “put a face to the name”. She was also involved with PRSSA and Lindsey + Asp.

Madison’s time at OU taught her many valuable lessons that she still follows today in her current position. She emphasizes the importance of networking and says that “you’re never too young to start.” She also tells students that it’s important to stand up straight and “exude confidence.”

Many people are unfamiliar with the specific tasks of what someone in account service for an agency like Saxum does. Madison explains that in simple terms, account service manages relationships with the media, stakeholders and vendors. Other tasks include supporting your team with day to day activities, being the face of the agency for the client and advocating between client and creative team.

Along with fulfilling duties for your positive, like account service, Madison has suggestions that can be applied to any job or position beyond the field of PR. She recommends that you do anything you can to “make your boss’s life easier” including being excited to learn, help and being good at time management.

Blog written by Sienna Severns, PRSSA Social Media Committee