PRSA-OKC Career Day Mingle Event

From left to right: Haley Carson (Historian), Chelsea Journee (President), Alyssa Danley (Digital Coordinator), Jensen Armstrong (Treasurer), Pritch Pritchard (pro adviser & PRSA board member), Emory Hood (PRSSA member).

From left to right: Haley Carson (Historian), Chelsea Journee (President), Alyssa Danley (Digital Coordinator), Jensen Armstrong (Treasurer), Pritch Pritchard (pro adviser & PRSA board member), Emory Hood (PRSSA member).

On Wednesday, November 14, PRSA-OKC held an event for PR professionals and students at Remington Park in Oklahoma City. It was a night filled with networking, eating, playing bingo and winning raffle prizes.

Four of our exec members and one PRSSA member attended the event. Our professional adviser Pritch Pritchard was also present, as he serves on the board for PRSA.

The room was lively and brimming with conversation from the moment the event began to the end. An unexpected horse race occurred during the event, which made the night even more exciting.

Some of our exec and PRSSA members attended the PRSA-OKC Career Day event held at Remington Park.

Some of our exec and PRSSA members attended the PRSA-OKC Career Day event held at Remington Park.

There were representatives from Gooden Group, Koch Communications, Smirk New Media, VI Marketing and Branding, e-ventures, OG&E, Candor PR, Saxum Communications, Visit OKC, and more. Students had the opportunity to share their resumes, chat with PR professionals, exchange business cards and learn more about the local PR industry as a whole.

The Jingle Mingle is the next PRSA-OKC networking event on December 6. This event will feature a cash bar, food, Santa pictures, raffles and prizes, and will serve as another opportunity for students and members of the PR community to connect with local PR professionals. All of the proceeds will benefit the Dream Fund, a charity that has helped PRSA colleagues in Oklahoma.

We are looking forward to this upcoming event and encourage our members and other Gaylord students to attend!

In the wise words of our adviser Professor Pritch: “If you don’t leave without at least three business cards in hand, you aren’t networking enough.”



Our Diversity + Inclusion Committee Hosts Tango PR

This past Tuesday, we had the pleasure of hosting Brenda and Jorge Hernandez from Tango PR as a part of our first Diversity +Inclusion meeting. Tango PR is a public relations firm that caters to the Hispanic community of Oklahoma.

They handle their service bilingually in both Spanish and English. They boast of a clientele that ranges from OG&E to THUNDER. This small firm is truly doing everything it can to help their community and support growth within it as well.

Brenda and Jorge explain their roles at Tango PR and the origin of their company.

Brenda and Jorge explain their roles at Tango PR and the origin of their company.

Tango PR also aids in creating community events for the Hispanic society. Their main goal is to create an environment where everyone from various countries can come together to bond through their culture and traditions. They want people who have left their houses in each of their respective countries to be able find a place that feels like home. Even for the people who don’t have families, these communities allow them to have a family and to find people that they can call their own.

There are two aspects of Tango PR that are incredibly unique to them. The first is that they tend to use numerous colors and images within their graphics. This works very well with the community that they cater to as well.

OU PRSSA’s Diversity + Inclusion committee poses with Brenda and Jorge.

OU PRSSA’s Diversity + Inclusion committee poses with Brenda and Jorge.

The second is their name. When explaining how they settled on Tango PR, George narrated the story himself. He explained that he initially wanted to name the company Mambo PR, but it was already taken.

He was still firm on the idea that if they were going to cater to a Hispanic audience, then the name needed to be something that related to their culture. Then, they came across “tango”. George mentioned that he fell in love with the idea immediately. In his mind, “tango” was something that intimately connected two people passionately and also related to their proud Latin culture.

Thus, Tango PR was born! The main takeaway from Tango PR is their story. They sprouted from a humble beginning, worked immensely hard and had good intentions that grew to success.

One piece of advice that they left us with was a three-step process. It consisted of having great ideas, working hard to develop those ideas and then ensuring that results are gained from those initial ideas. Tango PR is truly a testament to giving back to your community and being proud of your culture and representing it with all your heart.

We are so thankful to Brenda and George for taking the time out of their busy day to come and speak to our OU PRSSA chapter, and we can’t wait for our next guest speakers.

OU PRSSA Takes on National Conference

On Thursday, October 4, Jensen Armstrong and I traveled to Austin, TX to represent our Chapter at National Conference. National Conference is a yearly event, which is held in a new city every year; last year National Conference was held in Boston, MA.

(Jason Mollica speaking at PRSSA National Conference)

(Jason Mollica speaking at PRSSA National Conference)

The weekend is packed with networking, agency tours, resume critiques, career and Chapter development sessions and award ceremonies. Students who attend National Conference are also highly encouraged to attend PRSA’s International Conference, which is happening at the same time in the same city.

On Saturday, October 6, I attended a personal development session called, “Personal Branding, Digital Analytics and Your Future Success.” Jason Mollica, a professor from American University, led the session. Mollica stressed the importance of how developing your own personal brand never stops, even when you are out in the professional world.  

Mollica stated that as PR professionals, we should always be defining and redefining our brand because even after graduation, you should always be a student who is eager and willing to learn new information. Because of this, your brand should constantly be evolving.

(From Left to Right: University of Nevada Chapter President Daniel Long, SUNY Plattsburg New York Chapter President Haily Dang, University of Oklahoma Chapter President Chelsea Journee, University of Central Oklahoma President Marc Estuche)

(From Left to Right: University of Nevada Chapter President Daniel Long, SUNY Plattsburg New York Chapter President Haily Dang, University of Oklahoma Chapter President Chelsea Journee, University of Central Oklahoma President Marc Estuche)

Sometimes, we forget to think about our own brand because we are constantly thinking about our clients’ brands. It is important to care about your brand and be proud of who you are. Don’t be afraid of being passionate about something; use your passions to brand yourself.  

Mollica also talked about analyzing your brand. I personally think that is a step that most people forget about because as PR professionals, we are constantly monitoring our clients’ brands on social media and seeing the sentiment of mentions, comments, etc. It is important to take the time to audit yourself.

Remember to audit what you are posting and what you are putting out on the Internet. Tools that Mollica mentioned to successfully analyze your brand included Klear (https://klear.com/), Talk Walker (https://www.talkwalker.com/) and Meltwater (https://www.meltwater.com/).

My favorite thing about PRSSA national events is connecting with students from all over the nation. Jensen Armstrong and I had the privilege of meeting student leaders and Chapter members from California, Nevada, New York, Florida, Alabama, and the list goes on and on.

(Treasurer Jensen Armstrong and President Chelsea Journee at National Conference)

(Treasurer Jensen Armstrong and President Chelsea Journee at National Conference)

I highly encourage students from our chapter to attend National Conference next year. PRSSA’s National Conference will be held in sunny San Diego in 2019. 

If you have any questions about National Conference, please don’t hesitate to contact me!  chelseajournee@ou.edu 

Our Meeting with OU Alum Jared Deimund

Our guest speaker at Tuesday’s meeting was Jared Deimund, an Account Executive specializing in Public and Political Affairs from Saxum in Oklahoma City. Deimund graduated from our very own Gaylord College in 2016 with a public relations degree, so we were so excited to hear about the work he has done.

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Diemund’s three main clients at Saxum are the Oklahoma Beer Alliance, Oklahoma’s For Criminal Justice Reform and the Oklahoma Lottery. His main focuses at the meeting Tuesday were how to choose between a small and large agency and the transition from college to the business world. He gave us these 5 tips to think about when trying to decide where you want to work:

1. Location- Where do you want to be?

2. What kind of culture do you crave?

3. Who are you going to be working with or for?

4. What kind of work do you want to do? In five years? In ten years?

5. Do I see this agency as a place I want to be for a while or simply as a stepping stone?

Along with this advice, Diemund also spoke about his experience transitioning from college to the business world and gave these 5 tips:

1. Relax. You’re not expected to be the CEO already.

2. First three months are vital

3. Be excited to learn.

4. Work is work.

5. Have fun.

So, whether you are transitioning into the business world, college or somewhere in between, Diemund’s advice is very helpful and, as always, it is good to hear from another successful Gaylord graduate.

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Erika's Summer Internship Experience: Influencer Marketing

Summer has come to an end, which means it’s time to reflect on what I learned during my summer internship. I had the incredible opportunity to be the public relations intern at i.d.e.a. - an integrated creative agency in sunny San Diego! Most of my time was spent conducting influencer marketing research where I learned a few things. Not only was this type of marketing fun for me to dive into, but it’s a growing aspect of public relations that young PR professionals need to keep in mind as they enter the workforce.

Influencer marketing - this form of marketing focuses on the use of influential people rather than directly marketing to whole publics. Whether you’re using an influencer database such as GroupHigh or doing organic research, there’s a few things PR practitioners need to keep in mind when making their recommendations to their client.

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1. Before you begin your research. Always keep in mind your client’s overall brand, goals and purpose before diving into the research. Your goal should be to find an influencer who can relate to the brand authentically so they can in turn share content that will resonate with their followers.

2. Budget. Influencer marketing is a growing industry with costs ranging from the hundreds to the thousands. It’s important to know your budget before beginning your research so you know what you’re working with. During this time you can establish how you will measure your return on investment (ROI). Are you really getting the most bang for your buck?

3. Social. In the world of technology, social media following and engagement is crucial. The more followers and positive sentiment an influencer has, the more likely your client will reach a bigger audience. It’s always a good idea to scan through the followers an influencer has too. Avoid being misled with bought followers.

4. Bloggers. It’s also important to check if the influencer has a blog. Depending on the client, product or service, blogs may not be as important. Bloggers really come into play in travel and food industries. You’ll want to research the number of unique visitors per month (UVM) the blog has. Resources such as Cision can help identify this number. Much like social following, UVM is important in determining the potential reach an influencer has.

5. Media landscape. If an influencer is big enough, they may have been featured in regional and local news. Do a quick Google search to check if their reach goes beyond social and blogging.

Influencer marketing is a growing trend within the public relations industry and although these tips are not all encompassing, they can be used as you begin learning more about and researching influencers.

Happy to talk more about my experience with you. Let’s grab coffee and chat. Contact me at erika.fierro-1@ou.edu.

Lee Reynolds: Sticking to Her Roots

At our meeting on Tuesday, we had the opportunity to hear from Lee Reynolds, the Director of Development at our beloved Gaylord College. Many of us were surprised and excited to hear that she graduated from OU with a PR degree! 

Lee gave us a brief history of her time thus far within the PR field. After graduating from OU, she lived in three different states before returning to her roots: Norman, OK.

She recommended five lessons that we should implement in all of our PR endeavors: 

  1. Importance of storytelling
  2. Every interaction is a networking opportunity
  3. You can never over-prepare
  4. Personal touches can be a game changer
  5. Utilize every resource available
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In addition to informing us of these helpful tips, she also gave us interview advice by suggesting we position interviews as conversations. We're trying to learn as much about them as they are about us! 

In honor of Lee's two favorite words, we say "thank you" to everyone who came to the meeting and heard the wise words of Pritch, Dean Ed Kelley and Lee!

And remember: "It's not the grades you make; it's the hands you shake." -Lee Reynolds