Bob "Pritch" Pritchard
APR, Fellow PRSA, Captain, U.S. Navy (Ret)
A member of the public relations faculty in the Gaylord College at the University of Oklahoma, "Pritch" has more than 25 years experience as a public relations educator.
"Pritch" has completed a 27-year naval career as the director of public relations for the United States European Command in Stuttgart, Germany, his third consecutive Unified Command public relations position. In the span of those three assignments, he managed all U.S. military public relations activity in 73 countries, territories and possessions in the Pacific, 91 countries in Africa, Europe and the Middle East and for the Nation's strategic forces.
Throughout his career as a Navy Public Affairs Officer, he was the principle for many sensitive issues, including the terrorist bombing of the Marine barracks in Beirut, Lebanon, and the capture of the ACHILLE LAURO pirates. His teaching and research expertise includes student leadership development, student-run films, strategic public relations planning, crisis communications and media relations.
He serves as the faculty adviser for the Stewart Harral chapter of the Public Relations Student Society of America at OU and for Lindsey + Asp, the student-operated advertising and public relations agency in Gaylord College.
He is a Fellow in the Public Relations Society of America, the 2013 PRSA Outstanding Educator, the 2011-2015 PRSSA National Faculty Advisor and a past chair of the PRSA Educators Academy.